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Social Media Marketing San Diego
Before social networks existed, businesses would usually have to spend thousands on ad space in newspapers, magazines, radio ads or other traditional marketing channels. Today social networks have changed the marketing industry by allowing businesses to reach target audiences more easily and affordably. Social media is also a great way to create word of mouth marketing for your business. Even with all the new marketing channels available today, word of mouth marketing has stood the test of time and is still one of the most effective marketing channels for businesses today.
Being Consistent on Social Media is Key
Today countless businesses are using social media marketing in San Diego to reach new customers and build their brands. Having targeted industry content for your fans online is key to building your brand in today’s business environment. Branding is all about being consistent. A great way to keep your brand consistent online is to use the same company logo, cover photo and profile description on all of your businesses social profiles. Users often view businesses with consistent pages as being more credible. Businesses that have credibility and trust with customers usually have better customer acquisition and retention rates than business that do not.
Social Media Can Improve SEO
In addition to building your brand, running a social media campaign can also improve your websites SEO rankings. Search engines like Google and Bing value websites that offer added value to users. One of the ways that Google and Bing determine website rankings is through social media. Search engines assess things like the amount of followers businesses have, how often content is posted, as well as the quality of the content. Posting content on different social networks broadens your businesses reach, which can make your website more popular in the eyes of Google. If Google sees your website as popular, they’ll usually rank your website higher in the search results. Having a high ranking in the search results can bring more traffic to your website and more customers to your business.
More businesses today are recognizing the value of social media marketing. Sometimes finding the time to post new content can be tough if you’re a small business owner. At Marcher Internet Marketing we’ve written thousands of social media posts and have helped numerous business succeed with social media marketing in San Diego. If you’re looking to hire a company to manage your Internet Marketing, contact Marcher Internet Marketing today!