One of the most important aspects of online marketing in San Diego is having an up to date website. Having a modern website builds trust with potential customers, which can ultimately lead to higher customer acquisition rates. Here’s our list of the top 5 elements that every website design should encompass today.
#1 Make sure your website is responsive
Having a responsive website is key. Web design is becoming more mobile focused everyday. So making sure your website is responsive is crucial.
#2 Use more SVG Images
Quality photos and improved page load times are the main benefits SVG images offer. An SVG file type will maintain image clarity regardless of the image file size. Google’s search algorithm values fast loading websites. When you use SVG images your website will load faster. As a result your SEO rankings will likely improve.
#3 Implement rich typography
Using effective typography throughout your website is vital for your overall brand image. Using a modern font style can help users feel a sense of trust at your business. Trust helps users have confidence in their purchase decisions and encourages repeat business.
#4 Use Micro interactions
Micro interactions keep website users engaged. This can be as simple as making a buttons color change when a user hovers over it. These interactions can help users stay on your website longer, which usually improves bounce rates.
#5 Use a flat design and grid layout
Using a simple two-dimensional grid layout throughout your website is vital for your brand image. Today users want to click through websites effortlessly. If a website is tough to use, then users are likely to leave the website. For this reason, making sure your website is user friendly is one of the most important aspects to focus on during the design process.
Online Marketing in San Diego
Online marketing in San Diego usually starts with making sure you have a quality website. Today, websites are usually the first places potential customers go to. Having an up to date website will help your business accurately represent its products or services. If you’re looking to re-design an existing website or need to build a completely new one, you’re at the right place. Contact us today to learn more!